Case studies
Five projects, from beginning to end.
Client names stay confidential, as our agreements require. Everything else is told in full: where things started, what we chose to do and how it ended.
FC Advisory · United Kingdom
A product better than its reputation
A high-tech company had innovative products but no brand credibility. Against the sector's multinationals it was not seen as a reliable supplier, and its commercial structure was not equipped to reach high-profile clients.
What we did
Market repositioning around two levers only: innovation and reliability.
Communication rebuilt from scratch, with a coherent identity across every channel.
A data-driven digital marketing plan to generate qualified leads.
Results
FC Capital · Germany
A ready technology and no capital
A renewable energy company had developed a sound technology but could not fund large scale production. The sector required serious capital and competitors were moving faster.
What we did
Business model revised to make it readable to an investor.
Capital search on two parallel tracks: public funds and venture capital.
A market entry plan with verifiable projections.
Results
FC Capital · South East Asia
A platform nobody wanted to try
A fintech company had built a digital payments platform that would not take off. Users distrusted new solutions and traditional systems were embedded in the habits of retailers and consumers.
What we did
A launch strategy built entirely on trust and security.
An onboarding path for retailers, with concrete incentives to adopt.
Security certifications and compliance to convince banking partners.
Results
FC Advisory · Middle East
The technology was ready, the permit was not
An urban mobility operator had an autonomous electric transport service ready but could not obtain authorisation for commercial launch. In parallel, public distrust held back any adoption forecast.
What we did
Institutional relations to accompany the authorisation process.
Public information campaigns on the real benefits and limits of the service.
A network of technical and operating partners supporting the pilot.
Results
FC Advisory · United States
A good product in a saturated market
A wellness company had developed a supplement line with solid scientific grounding, but on a crowded shelf it had no argument for being chosen. It lacked a brand strategy even before a sales strategy.
What we did
Premium segment positioning, with scientific research as the central argument.
Collaborations with recognised specialists to build credibility.
Multi-channel distribution, integrating e-commerce and physical retail.
Results
Patterns
Two requests that keep coming back.
International expansion
Entering a new country is the most frequent request we receive. Local rules, operating plan and financial structure are the three points where these projects are actually won or lost.
Over 30 companies supported in expanding beyond their borders
Access to investment funds and public incentive schemes
Repositioning and turnaround
Companies in stagnation or difficulty that need to become competitive again. We work on digitalisation, efficiency and strategy review, in the order the numbers dictate.
More than 20 companies repositioned
Average growth of 150% in the first twelve months
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